Alexandra di Guglielmo

Product Management,Full Stack Development,Business Intelligence,Consumer Research

Skill

FULL STACK DEVELOPMENT
Javascript, Node.js, Python, SQL
CONSUMER RESEARCH
Research Methods, Experimental Design, Statistics
BUSINESS INTELLIGENCE
Data Visualization, Sisense, Tableau
PRODUCT MANAGEMENT
Agile, Scrum, JIRA
About me

Versatile self-starter with 10 years of experience across Business Intelligence, Full Stack Development, Consumer Research and Product Management.

Throughout my career, I have built many successful data products for tech startups as a product manager and as a developer (most often as both). I also enjoy developing software in my spare time and won a hackathon award for my app, Steez.

My passion for data and data-driven businesses began during my days as a PhD student at Columbia Business School, where I studied and researched the psychology underlying consumer behavior.

Services

I offer a wide range of data and technology services.

Business Intelligence

End-to-end BI solutions from data engineering to analytics and visualization, whether it's building a custom solution from scratch, improving an existing system or partnering with a vendor.

Web Development

Full-stack web application development, specializing in both enterprise analytics apps and consumer apps, built with modern technologies (e.g., Node.js, Express.js, Jade, MongoDB).

Automation

Process automation from unifying disparate data sources to web crawling and Natural Language Processing, monitoring and alerting, and creation of Powerpoint decks.

Portfolio

Take a look at what I've built.

Pebblelytics

Pebblelytics

PM, Developer / 2017
Reporting and analytics platform built for PebblePost to support day to day needs of business teams
Spotad Dashboard

Spotad Dashboard

PM, Developer / 2016
Reporting and analytics platform with custom real-time push notifications. Try it out here as "demo@spotad.co" with password "demo"
Outbrain Insights

Outbrain Insights

PM, Developer / 2015
Analytics tool for discovering and exploring trends in topics of content published and consumed
Global Interest Map

Global Interest Map

PM, Developer / 2015
Visualization of global content consumption over the year 2014 based on page views across Outbrain’s publisher network

Outbrain Sandbox

PM / 2015
Analytics platform featuring “Zeitgeist” tool for seeing real-time content trends, a Google Analytics integration and a headline recommendation algorithm
Steez

Steez

PM, Developer / 2015
App that uses email and social data to surface relevant promotions to users. Best Use of API Award winner in Devpost hackathon.
Earned Media Monitor

Earned Media Monitor

PM, Developer / 2015
App that crawls Outbrain's publisher network for brand mentions, analyzes sentiment towards the brand, and notifies the account owner
Deep Dive Generator

Deep Dive Generator

PM, Developer / 2014
App that extracts and analyzes consumption data for a given content category from Outbrain's publisher network and builds a PPT deck with the findings